December is where the demand for winter apparel liquidation remains strong, but the calendar starts working against slow movers. Even after Black Friday and Cyber Monday, shoppers keep buying winter jackets because cold weather does not follow retail promo weekends. That creates a powerful selling window for resellers and retail shops that can move quickly with the right assortment of wholesale and liquidation outerwear.
At 888Lots, we strive to provide attentive service and fast shipping, as well as steady replenishment for businesses sourcing apparel liquidation inventory.
In December, the goal is not to gamble on one huge buy and hope it sells. The smarter play is to restock winter apparel with intention, list quickly, and keep cashflow healthy as we push through the final weeks of the year.
Why winter jackets still sell aggressively after Black Friday and Cyber Monday
When Cyber Week ends, many buyers are still in market. A large portion of shoppers browse during the sale chaos, then purchase later once they have compared options, waited for payday, or simply recovered from decision overload. As soon as early December arrives, they return with clearer intent and faster decision-making, especially when shipping cutoffs start getting closer.
December also brings weather-driven urgency that Cyber Week cannot replicate. Cold snaps and storms push customers into immediate purchases, and those purchases often happen outside the biggest promo windows. When the temperature drops, shoppers do not wait for the next sale. They search, they compare quickly, and they buy what is in stock.
At the same time, gifting behavior shifts the market in a way that benefits outerwear. Jackets, wool coats, and premium cold-weather pieces feel like practical gifts with high perceived value. Cyber Week is crowded with electronics and broad-category discounts, while December gifting pushes customers toward wearable items that look premium and feel useful. That is where clothing wholesale resellers can win, especially with recognizable brands, classic silhouettes, and clean listings that communicate value fast.
Finally, post-Cyber Week sellouts create opportunity. Big-box retailers often run through popular sizes and colors during their promotions. When shoppers cannot find what they want, they turn to marketplaces and independent sellers. If we are stocked and ready to ship, we capture those high-intent buyers who are no longer browsing for fun and are buying to solve a real problem.
Why December is the best month to plan winter apparel restocking
December rewards sellers who control speed and selection. Winter jackets are not like basic apparel where countless product types can sell slowly over time. Outerwear is seasonal, heavier to ship, and more sensitive to storage and cashflow. That is exactly why wholesale and liquidation sourcing matters. When we buy with a better cost basis, we can price competitively against Amazon and Walmart expectations without sacrificing profit, even when the competitive pressure rises.
The key is to restock with a strategy that fits December’s realities. We want inventory that is easy to list, easy for customers to understand, and likely to convert quickly. In practice, that means focusing on winter jacket types with broad demand, such as puffers, insulated jackets, parkas, wool coats, sherpa-lined styles, and functional pieces like heated jackets. This mix allows us to sell some items fast for velocity and keep others positioned as premium options that lift average order value.
A strong December restock plan also protects us from the two classic end-of-year mistakes. Overbuying creates dead stock that drifts into January markdowns, while underbuying means missing the final weeks where winter demand can be strongest. The best path is controlled replenishment, where we buy in workable quantities, watch what converts, and reorder winners rather than guessing.
How to move winter jackets faster in December without cutting corners
December is a speed month, but speed does not mean sloppy listings. The winning approach is consistent, repeatable listing quality that keeps returns low and conversions high. When we build product titles that match how customers search, visibility improves immediately. A clean title structure that includes brand, gender, jacket type, key feature, color, and size gives us both better marketplace SEO and clearer shopper trust.
Descriptions matter even more in outerwear because fit and comfort expectations are high. A short, accurate, confidence-building description that clarifies material feel, insulation, length, and condition prevents unnecessary refunds. That is especially important in apparel liquidation, where condition notes and packaging details can vary by listing.
Pricing should rely on comps and value anchors rather than guesswork. MSRP and marketplace estimates help resellers evaluate margin opportunity and help end customers justify the purchase, especially when they are comparing options quickly. In December, buyers do not want homework. They want clarity, value, and fast delivery.
Why bundling and offer positioning can protect margins
Outerwear shipping costs can pressure margins, so we improve profitability by thinking in offers, not just individual SKUs. Bundling by size, combining complementary styles, and encouraging multi-unit orders can increase average order value and reduce the impact of fulfillment costs per unit. Even when we sell single pieces, positioning matters. Messaging that highlights limited availability, winter urgency, and fast shipping from the New Jersey warehouse supports conversion without relying on gimmicks.
This is also where liquidation shines as a business model. Resellers who buy well can price competitively while still staying profitable. Instead of racing to the bottom, we lead with smart value: clear comps, strong product presentation, and reliable fulfillment.
The Most Profitable Winter Apparel Deals on 888Lots at the Moment
Lacoste Men’s Monogram Puffer Jacket, COOKIE/LION-LAPONIE, X-Large
This premium Lacoste men’s puffer jacket is a cold-weather staple that sells well in December thanks to recognizable branding and strong gifting appeal. The insulated puffer style and standout monogram look make it ideal for resellers targeting buyers who want warmth with an elevated, designer feel.
Our 888Lots price: $148.00 (with 60% off first order discount: $59.20)
Est. Amazon price: $279.30
MSRP: $398.00
Condition: Brand new
Why resellers like it:
Strong brand demand and premium positioning support higher resale pricing in peak winter season. The gap between our wholesale and liquidation cost and the estimated Amazon price creates attractive margin potential, while puffers are steady fast movers throughout December.
Tommy Hilfiger Mens Ultra Loft Lightweight Packable Puffer Jacket, Midnight, X-Small US
This Tommy Hilfiger men’s packable puffer jacket is built for December demand because it combines lightweight warmth with easy travel and storage. The Ultra Loft faux down insulation and recognizable branding make it an easy resale option for shoppers who want a practical winter layer with a premium name.
Our 888Lots price: $40.80 (with FOD: $16.32)
Est. Amazon price: $99.99
MSRP: $89.99
Condition: Brand new
Why resellers like it:
The packable design and warming insulation support fast sell-through in winter, especially for travel and everyday wear. Strong brand recognition and the gap between our wholesale and liquidation price and the estimated Amazon price make margin potential attractive for resellers.
This ladies’ heavyweight long parka is a strong December mover because shoppers actively seek maximum warmth and coverage when temperatures drop. Built for warmth, comfort, and durability, it fits perfectly for resellers targeting practical winter buyers who want a longer, colder-weather outerwear option. Our 888Lots price: $85.00 (with FOD: $34.00) Est. Amazon price: $217.20 MSRP: $270.00 Condition: Brand new Why resellers like it:
This Obermeyer boys’ winter jacket is built for cold-weather performance, making it a strong December seller for parents shopping for ski trips and everyday winter warmth. The waterproof and breathable fabric plus insulated construction adds clear seasonal value that helps resellers convert quickly in peak winter weeks. Our 888Lots price: $55.00 (with FOD: $22.00) MSRP: $149.50 Condition: Brand new Why resellers like it:
The North Face remains one of the most popular and trusted brands for winter apparel, especially when it comes to outerwear. This women’s The North Face Triclimate jacket is a strong December seller because it combines a waterproof outer layer with an insulated inner layer for reliable cold-weather comfort. The 3-in-1 system lets buyers wear the layers together or separately, which makes it an easy choice for changing winter conditions. Our 888Lots price: $105.00 (with FOD: $42.00) MSRP: $319.95 Condition: Brand new Why resellers like it:
Quick summary: Our 888Lots price: $79.00 (with FOD: $31.60) MSRP: $250.00 Condition: Brand new Why resellers like it:
Canada Weather Gear Ladies Heavyweight Long Parka Jacket
Heavyweight parkas sell through reliably in peak winter thanks to clear utility and seasonal urgency. The large gap between our wholesale and liquidation price and the estimated Amazon price supports strong margin potential, while the durable build and warmth messaging help conversion.Obermeyer Boy’s Altair Jacket Cosmic Blue 5 Little Kid
Performance outerwear for kids sells well in December because parents prioritize warmth and weather protection ahead of travel and winter activities. Features like waterproofing, insulation, and fleece-lined comfort points make the value easy to communicate and help listings convert faster.The North Face Garner Triclimate Womens Jacket TNF Black Xsmall
The 3-in-1 versatility is a clear value hook that shoppers understand quickly, and The North Face name helps build trust at checkout. Features like DryVent waterproof and windproof protection, DWR finish, and Heatseeker Eco insulation make it easy to position as a premium winter jacket.Lauren Ralph Lauren Plus Size 3/4 Hooded Single Breasted Quilt Coat with Chest Patch Dark Navy 3X
This plus size Lauren Ralph Lauren quilt coat is a reliable December seller because shoppers look for warm, wearable outerwear that still feels elevated for everyday and gifting. The 3/4 length and hood add practical winter coverage, while the Ralph Lauren name supports strong buyer confidence.
Plus size outerwear has consistent seasonal demand, and a recognizable brand helps reduce hesitation at checkout. The hooded quilted style is easy to position as a practical winter coat for daily use.
Finish the year strong with wholesale and liquidation outerwear
December is still one of the best months to move winter jackets, even after the biggest promo weekends. Real winter need continues, marketplace sellouts create fresh demand, and shoppers become more decisive as shipping deadlines approach.
With a smart restock plan, fast listing execution, and a strong wholesale and liquidation cost basis, we can sell through winter outerwear before year-end and start the new year with stronger cashflow and cleaner inventory.